Marine collagen peptide from cold water, wild caught deep sea Norwegian Cod skin, is the key to Nordic Beauty’s line, with four initial products housed in luxe, soft touch, square jars with rounded corners: Anti-Aging Cleansing Milk; Broad Spectrum SPF30 CC Cream; Collagen Peptide Serum; and Youth Collagen Peptide Cream ($55-$285). The brand says each product is all natural, features organic ingredients, is proven to fight signs of aging, and results in a huge benefit in moisture—softening the skin and helping to heal dryness.

Nordic Beauty also prides itself on giving back—and indicates this directly on the face of the package, where they print the recognizable pink bow icon with a “We give 10%” message. The brand donates 10% of its annual net revenues to The Breast Cancer Research Foundation and Susan G. Komen Organization.

The products were included in the 2015 Golden Globes, SAG and Oscars celebrity gift bags.

More info: nordicbeauty.com